One reason that we like competition between companies is that it gives companies an incentive to lower their costs. When they lower their costs (perhaps by developing a technology that produces goods with less expensive equipment), they get more customers by charging lower prices. This makes consumers (buyers) happier because they pay less and it makes the company happy because if it doesn't lower its price all the way down to its new costs then it makes a profit.
This might be a stretch, but I think that this idea of win-win situations is applicable spiritually. When we serve, people receiving and giving the service are happy. When one classmate helps another to understand a concept, the one teaching ends up learning a lot too. When we share the Gospel of Jesus Christ with others, we feel joy like the recipients do. Sometimes we don't understand why God is so gracious,
17 Verily, verily, I say unto you, ye are little children, and ye have not as yet understood how great blessings the Father hath in his own hands and prepared for you;
18 And ye cannot bear all things now; nevertheless, be of good cheer, for I will lead you along. The kingdom is yours and the blessings thereof are yours, and the riches of eternity are yours.[Doctrine and Covenants 78:17-18]
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